"Cameron Herold, like all great thought leaders, is an enigma to me. I have never met anyone who could take something as complex as marketing and public relations for billion dollar companies and make it seem so simple as he's done in his book Double Double. Every time I have the privilege of being around him I walk away feeling like I can tackle the world. Because of Cameron I am a better visionary, marketer and CEO."
- Hunter Ingram, HometownQuotes, Franklin, TN
ABOUT DOUBLE DOUBLE
That's right. This book will show you how to double the size of your company in three years or less. The steps I describe to achieve 100 percent growth of your business over three years are simple, but they require one absolutely essential discipline: focus.
If you are an entrepreneur and want to be the leader of a $500,000 to $50 million company, you have to focus intently on everything you do to grow quickly and successfully. Everything must be on target and geared toward that specific growth goal.
The idea of doubling your business may seem intimidating, but it only requires growing your business 25 percent per year for three years. This is fast growth, but not hyper fast growth. And it's the kind of growth I've helped dozens of companies in seventeen different countries achieve.
My current clients range from $3 million to $240 million in gross revenues. I have a popular blog and thousands of followers on Twitter. A lot of people are listening to what I have to say about growth. Some have achieved between 50 percent and 100 percent growth per year.
This book will show you how to double your company's revenue and profits through the simple, actionable steps of focused planning, focused building, and focused leadership.
If you do what I suggest in this book, you—like myself and other entrepreneurs I've coached —will double the size of your company's revenues and profits, and the amount of free time for you and your employees.
- Cameron Herold
Part 1: Preparing for Fast Growth
- Vision/Painted picture
- Reverse Engineering: Goals/Metrics
Part 2: Focused Actions for Fast Growth
- Focused Hiring
- Focused Communication
- Focused Meetings
- Focused Marketing
- Focused Public Relations
- Focused Productivity
- Leverage Technology
- How to Grow When It's Slow
Part 3: Leading for Fast Growth
- The Emotional Roller Coaster Ride of Growth for the Entrepreneur
- Personal Productivity
- Board of Advisors
- Business/Life Balance